Big Brother Naija has transformed from a simple reality show into a significant cultural phenomenon, creating stars who have gone on to excel in music, film, fashion, and business.
From Katung Aduwak’s groundbreaking win in 2006 to Imisi Ayanwale’s memorable triumph in 2025, every season has celebrated a distinct personality – and each victor has forged their own journey after leaving the house.
Here’s an in-depth overview of all BBNaija winners from Season 1 to Season 10, with a glimpse into their backgrounds, prize money, and current endeavors:
1. Katung Aduwak – Season 1 (2006)
Originating from Kaduna State, Katung was the inaugural winner of the show. A filmmaker at heart, he distinguished himself with his calm intellect and strategic gameplay.
Prize won: $100,000
Katung pursued a career in media and film, studying at the New York Film Academy. He has since worked as a director, producer, and content strategist, known for his behind-the-scenes role and mentoring young creatives.
2. Efe Ejeba – Season 2 (2017, “See Gobe”)
Efe, hailing from Delta State, captivated fans with his street-smart charm and his catchphrase “Based on Logistics.” His freestyle raps and relatable persona made him a standout contestant.
Prize won: ₦25 million
Efe embarked on a music career, releasing multiple singles and albums. He also explored acting and brand influencing, although his public presence has decreased in recent years.
3. Miracle Igbokwe – Season 3 (2018, “Double Wahala”)
Miracle, a licensed pilot hailing from Imo State, was known for his focus, discipline, and drama-free demeanor. His subtle confidence and romantic connection with Nina kept viewers captivated.
Prize won: ₦45 million
Miracle returned to his aviation career and became a certified pilot. He has maintained a low profile, sharing occasional updates while largely avoiding the entertainment limelight.
4. Mercy Eke – Season 4 (2019, “Pepper Dem”)
Mercy made history as the first female winner. Daring, fashionable, and unapologetic, she infused glamour and excitement into the house.
Prize won: ₦60 million
Mercy transformed into a full-fledged celebrity. She has acted in Nollywood films, launched her own fashion and skincare lines, and continues to be one of the most influential alumni of BBNaija.
5. Laycon (Olamilekan Agbeleshe) – Season 5 (2020, “Lockdown”)
Laycon entered the competition as an underdog and emerged as a national icon. As a rapper and intellectual, he captivated audiences with his lyrical prowess.
Prize won: ₦85 million
Laycon has released several albums, garnered music awards, and served as the youth ambassador for Ogun State. He is also involved in technology, advocacy, and mental health initiatives.
6. Whitemoney (Hazel Onou) – Season 6 (2021, “Shine Ya Eye”)
Whitemoney was the hustler with a heart. From cooking to humor, he represented the Nigerian dream of rising from humble beginnings to fame.
Prize won: ₦90 million
He explored a music career, launched a food business, and secured endorsement deals. Whitemoney remains a relatable figure and a source of motivation.
7. Phyna (Ijeoma Otabor) – Season 7 (2022, “Level Up”)
Loud, proud, and unfiltered – Phyna brought an unmatched energy and drama to the show. Her memorable catchphrases and confrontational approach made her stand out.
Prize won: ₦100 million
Phyna is actively involved in the entertainment industry, hosting events, creating content, and advocating for women’s empowerment. She has hinted at plans to launch her own media platform.
8. Ilebaye Odiniya – Season 8 (2023, “All Stars”)
After an early exit in Season 7, Ilebaye made a remarkable comeback, impressing everyone with her development and strategic approach. She exhibited calmness, calculation, and focus.
Prize won: ₦120 million
Ilebaye is now emerging as a fashion and beauty influencer, collaborating with leading brands and reportedly working on her own skincare line.
9. KellyRae (Kingsley Sule) – Season 9 (2024, “No Loose Guard”)
KellyRae was the composed and strategic player who steered clear of drama while forming emotional bonds. His serene demeanor and maturity were particularly notable.
Prize won: ₦100 million
He is currently pursuing a music career and delving into fashion entrepreneurship. Additionally, KellyRae is engaged in youth mentorship and creative branding.
10. Imisi Ayanwale – Season 10 (2025, “Certified”)
Imisi emerged as the wildcard who captivated audiences. Her humor, authenticity, and emotional depth made her the heart of Season 10.
Prize won: ₦150 million
Imisi is anticipated to explore acting and fashion. Her task performances hinted at potential in Nollywood, and she is already becoming a cultural icon. She has also shown interest in launching a fashion brand and supporting survivors of abuse.
BBNaija winners have shown that reality TV fame can be a stepping stone to real-world impact.
